submitted with Tongal
This brief was, again for Vine, but this time to promote HP's Instant Ink refill packs. They are delivered to your door right when you need them so running low is never a problem.
I decided to make something visually creative and I thought how about mimicking printer cartridges with glasses of liquid in the different ink colours. The levels in the glasses change and when one runs down it is automatically re-filled as if by magic.